Creative | Analytical | Driven

AEL&P provides retail electric service for approximately 17,000 customers in the City and Borough of Juneau, Alaska using clean, renewable, and low-cost hydropower. As the lead UX designer, my job was to deliver a strong, cohesive and user-friendly experience. AEL&P’s main goal was to reduce customer service calls with an intuitive, easy-to-use Self Service Portal (SSP) where customers could manage, pay and view accounts. AEL&P originally contracted with a different vendor. I work and helped them correct suboptimal code and poor UI/UX designs. AEL&P was thrilled with my work and continue to contract us for ongoing support and guidance with additional projects.

My initial task was to implement a simplified user experience: from logging in, recovering passwords, updating account information and paying or viewing accounts. The newly designed process was simple, clean, and informed users of issues they needed to address.

AEL&P worked with my team throughout the design process. They were faced with various problems such as password reset issues and how to best display particular types of content. Specifically, AEL&P wanted to visually communicate their history, historical events, and era specific information that occurred from the late 1800’s up to the present day. Leading my team and UX design, we utilized a timeline to categorizes content. Date ranges were used to group articles of content. An interface was built to allow AEL&P the ability to enter content and assign it according to the relevant time period. Content can include video, articles, pdf files, documents, apps and more.

AEL&P needed to manage content and more detailed items such as page image backgrounds, banner image backgrounds, icons and image based navigation. I helped organize the management flow for AEL&P through building theme options, page, article and website templates allowing AEL&P to easily edit and manage content. Another task was to build on organizational and graphical way for users to search and learn about the history behind the hydro power plants and the surrounding area. This map also relays live-time information providing users with outage and relevant information.